Mangalagiri Sarees_MIG_NITIE

On the occasion of Swadeshi Mandi, a campaign promoting "Vocal for Local" by NITIE. My friend Vinod and myself would bring you "Mangalagiri Sarees".

Mangalagiri sarees are a namesake of the town in Andhra Pradesh, Mangalgiri, where they are produced. other factors that contribute to its popularity are the patterns and designs that are woven into the saree, that are reminiscent of the history of the state, especially the rule of the Nawabs.

It showcases the craftsmanship of the weavers that is coming from generations. The process starts from dyeing of the yarn. Then, spinning is then done by the charaka ,converted to thread.Weaving of these coloured threads being the next step. Designs are managed by pre-drawn designs punched on cards and fitted in the jacquard arrangement. Zari wound on small bobbins is generally for weaving on the border.

With encouragement from the government through good schemes that would avail raw materials at reduced rates and the legal backing of the Geographical Indication label  for Mangalagiri hand looms, Now, it is our duty as a proud Indian to encourage the talents of these weavers and protect the nations heritage.

Location: Mangalagiri town in Guntur district.

You can order online at https://www.mangalagiricottons.com/

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